Hey there! I'm Kandace.

I help fitness businesses grow beyond their dreams.

After spending the first decade of my career in NYC's halls of Madison Avenue, crafting digital strategies for Fortune 500 brands at the world's top agencies, I made a bold move – following my passion for fitness and bringing my marketing expertise to the businesses and brands shaping the future of fitness.

In my second professional decade, I've lived my dream: combining my marketing expertise with my love for fitness. I've had the incredible opportunity to build some of the industry's most influential brands:

  • Leading marketing innovation at Bodybuilding.com including the BodyFIT app

  • Developing two private label supplement brands: Nourish + Bloom and BBCOM Signature Series

  • Scaling HYBRID Performance Method from influencer brand to global fitness training app

  • Launching successful digital products with fitness icons like Kim Dolan Leto (Strong Confident His) and Jessie Hilgenberg (Jessie's Girls)

  • Supporting the business growth of several fitness personalities, coaches, and private gyms

  • Serving as CMO for OPEX Fitness & CoachRx

Through these experiences, I've mastered what it takes to make fitness businesses stand out and scale up in today's competitive digital landscape.

What I’m up to now.

Currently, I serve as the Chief Marketing Officer of OPEX Fitness and CoachRx, where I lead strategy and growth initiatives full-time. I'm also proud to function as a fractional CMO for select fitness businesses that align with my expertise and values. Each month, I reserve time for a handful of consultation calls with fitness entrepreneurs and businesses looking to level up their marketing game.

How I can help your fitness business.

  • Launch a new product or service

  • Scale your existing business

  • Build a stronger brand presence

  • Transform your digital marketing

  • Develop a clear growth strategy

  • Or tackle a specific marketing challenge

Whether you're looking to:

I'm here to help you cut through the noise and build something extraordinary.

No corporate jargon, no cookie-cutter solutions – just proven strategies tailored to your unique business.

Let’s Work Together

One-Hour Power Sessions

These focused video consultations are designed to tackle your most pressing marketing challenges head-on. In the booking process, you'll receive intake questions so I can prepare targeted recommendations for our time together. Use this session for:

  • Strategic planning and review

  • Campaign development

  • Demand generation solutions

  • Growth strategy brainstorming

  • Tactical execution guidance

Projects & Retained Services

I offer both hourly consultations and custom project-based retainer services, making it easy to find the right fit for your needs and budget. Think of me as your experienced marketing partner who happens to speak your language and understand your industry inside and out.

Need more comprehensive support? After our consultation, I'll provide a clear proposal outlining potential next steps and project scope. This could range from fractional CMO services to specific marketing initiatives – always customized to your unique needs and goals.

Schedule a consultation

Ready to take the next step in achieving your business goals? Scheduling a one-hour power session with me is as easy as a few clicks—I can’t wait to help you build your fitness business!

If you have general questions or want to clarify anything before scheduling, please message me using the contact from below. I am happy to connect over email first.

Contact Me

Have a marketing question? Interested in working together? Message me here and I will be in touch shortly. I can’t wait to hear from you!